Saturday, February 23, 2013

Simplicity and Getting Things Done

Seth Godin writes a blog. Today he posted this:

Hooked on hacking life

Perhaps you can quote the GTD literature chapter and verse, understand lean and MVP and the modern meeting standard. Maybe you now delete your emails with a swipe. It's possible you've read not just this blog but fifty others, every day, and understand go to market strategies and even have a virtual assistant to dramatically increase your productivity.
That's great. But the question remains, "what have you shipped?"
You're saving a ton of time, freeing yourself up to... do what, precisely?
The productivity industry doesn't do this work to entertain us. They're trying hard to help you get more done better. Emphasis on done.
Striving to get smarter, better and faster helps us create our future. The risk is that merely collecting, trading and discussing the tools turns into the point.
It's possible that your next frontier isn't to get more efficient, it's to get more brave.
I like it. I struggle with this. I love tools! I love tracking and understanding and learning.  Sometimes I forget to simply do the thing ("ship").

Cool story regarding doing the thing (shipping) - we're low on Lynx registrations (next week's snow camp).  Last night I created a two paragraph regular ol email via our camper database software (Campwise). No pictures. No attachments. Not even HTML. I simply asked people to come and tell their friends. I said we'd give them a $25 discount because we aren't full. I sent the email Fri. evening. Within 2 hours, 4 more campers were signed up and I had heard from 10 parents. Today, I'm still hearing from parents about that email and a few more have signed up.

KISS (keep it simple stupid)

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